The “Integrated Public Alert and Warning System (IPAWS) 2013-2014 Strategic Outreach Plan” details the strategic outreach goals and objectives for the IPAWS Program Management Office (PMO). The IPAWS PMO engages in efforts and activities that are designed to assist all IPAWS partners with the adoption, use, and incorporation of IPAWS into their governance structures, strategies, policies, business models, and standard operating procedures. The IPAWS PMO, in partnership with alerting authorities, public and private sector partners, Federal, non-profit and advocacy organizations, will use every opportunity and available venue to strengthen the nation’s alert and warning capabilities. This will ensure all segments of the American population understand the functions of IPAWS and how to respond to alerts and warnings from public safety officials. Now that IPAWS is operational, the IPAWS PMO’s 2013-2014 strategic outreach goals include:
- Increase the awareness and understanding of IPAWS by all partners and the American people
- Increase the adoption and use of IPAWS by all partners
- Strengthen existing partner relationships and develop new partnerships and interests
The strategic goals of IPAWS cannot be realized without support and engagement from all partners involved in public alerts and warnings. Consequently, strategic communications, outreach activities, and partner engagements must be targeted and effective for IPAWS to continue to mature into the capability envisioned by E.O. 13407. The IPAWS PMO remains committed to and actively engaged with partners, as we strive to achieve the IPAWS goals and objectives, ensuring that timely alerts and warnings are delivered to the American people to allow them to take the necessary actions to ensure their safety and minimize damage to property.